Available for technical reviewsTechnical SEO consulting
Technical SEO Consultant for sites where search engines see a different page
Your website can look perfect to visitors while crawlers hit blocked resources, JavaScript-only links, duplicate URLs and conflicting signals. I’m Sandeep Goel. I find the technical cause, write fixes your developers can ship, and verify them after release.
Status code 200Canonical SelfMeta robots indexLinks in source 2 of 14
Short answer
A technical SEO consultant diagnoses how search engines crawl, render and index your website, then turns problems into prioritized fixes your developers can implement. The work covers crawl paths, JavaScript rendering, canonical and duplicate URLs, site architecture, performance and migrations, and ends with verifying the changes worked.
By Sandeep Goel · Updated November 2026
Symptoms I am usually called for
When a technical SEO consultant pays for itself
Automated audit tools find warnings. They rarely explain which warning is costing you traffic. These are the situations where a senior diagnosis makes the difference.
01
Pages are not being indexed
Search Console shows Crawled or Discovered, currently not indexed for pages that should rank.
02
Traffic fell after a release
A redesign, framework change or new template shipped and rankings dropped within weeks.
03
JavaScript hides content
Navigation, products or text appear only after rendering, so crawlers miss them or find them late.
04
Developers drown in tickets
Your team received a 300-issue audit and needs to know which ten fixes actually matter.
Scope
What my technical SEO consulting covers
I start with the evidence: your crawl, server logs, Search Console and templates. Then I go as deep as the problem needs.
01
Crawlability and indexation
robots.txt, sitemaps, status codes, noindex rules and why specific URLs are excluded from the index.
02
JavaScript rendering
Source versus rendered HTML, client-side routing, lazy-loaded content and links that crawlers cannot follow.
03
Canonicals and duplicates
Parameters, faceted navigation, pagination and variants that split signals across many URLs.
04
Architecture and internal links
Click depth, orphan pages, link equity flow and hub structures that surface your priority pages.
05
Core Web Vitals
LCP, INP and CLS issues traced to specific templates, scripts and images, with fixes in priority order.
06
Structured data and hreflang
Schema validity and coverage, plus international targeting with correct return links and canonicals.
07
Migrations and releases
Redirect maps, staging reviews, launch checklists and monitoring for domain, platform and URL changes.
08
Log file analysis
What Googlebot and AI crawlers actually request, where crawl activity is wasted and what never gets visited.
09
Implementation QA
Ticket reviews with developers and checks after release, so fixes are confirmed rather than assumed.
By platform
How a technical SEO consultant reads your stack
The same symptom has different causes on different platforms. Pick yours to see where I usually look first.
WordPress
WordPress problems usually come from plugins and settings rather than the core. Archives, attachment pages and page builders quietly create thousands of thin or slow URLs. A deeper review lives on my WordPress SEO consultant page.
Tag, author and date archive bloat
Conflicting SEO and caching plugins
Page builder weight on key templates
WooCommerce filter and sort parameters
Shopify
Shopify is solid out of the box, but its fixed URL structure creates duplicate product paths, and apps often inject scripts that hurt Core Web Vitals. Collection filtering needs careful handling.
Product URLs inside collection paths
App scripts and theme performance
Filtered collection pages and canonicals
Structured data from theme versus apps
React and Next.js
Client-side rendering is the main risk: content and links that only exist after JavaScript runs. Next.js handles this well when configured for server rendering, but mixed setups are common.
Source versus rendered HTML per template
Links built with click handlers, not anchors
Metadata and canonicals set on the server
Hydration errors and soft 404s
Headless CMS
Headless builds split content and presentation, which means SEO fields, redirects and sitemaps often fall between teams. I check that every SEO control has an owner and a place in the CMS.
SEO fields modelled in the CMS
Redirect management after content changes
Sitemap generation and freshness
Preview and staging environments kept out of the index
Custom and enterprise platforms
Large custom sites tend to have many templates, many teams and frequent releases. The biggest technical risks are scale effects: one template change touching thousands of URLs.
Faceted navigation and crawl traps
Release checks built into the deploy process
Log analysis across millions of URLs
International setups and hreflang at scale
Interactive tool
Will Google index this page? Decode the signals
Conflicting signals are one of the most common technical SEO problems I find. Set the signals for a page and see how search engines are likely to treat it.
Indexable
Clear signals
Crawlable, indexable, self-canonical and discoverable. If this page still is not indexed, look at content quality and duplication.
Crawl waste estimator
How much crawl activity is being wasted?
Enter rough figures from a crawl or Search Console. The estimate shows how many of your URLs are likely to compete with the pages you want crawled and indexed.
25,000 URLs competing for crawl attention
Pages that should rankParametersRedirects and errorsDuplicates
A simple illustration based on the share of URLs, not a measure of Googlebot behaviour. Server logs show the real picture, which is why log analysis is part of my reviews.
What you receive
Fixes written for developers
Every finding explains the evidence, the affected templates, what to change and how we will know it worked. Your team gets tickets they can estimate, not a PDF of warnings.
Where technical issues are part of a wider growth question, I connect the work to your SEO strategy. For very large or multi-team sites, see my enterprise SEO consulting.
FINDING T-04 · SAMPLEHIGH IMPACT · LOW EFFORT
Issue
Category pagination links are injected by JavaScript after load, so crawlers see only the first 24 products in each category.
Evidence
Source HTML has no pagination links; logs show almost no bot requests to page 2 and beyond.
Fix
Render pagination as standard anchor links in the server HTML, keeping the JavaScript enhancement.
Acceptance
Paginated URLs return 200, are self-canonical and appear as links in the source HTML.
Verify
Bot hits to deep pages in logs and indexation of products in Search Console after 4 to 6 weeks.
Ways to work together
Choose the right technical engagement
Scope and access are agreed up front. Implementation stays with your developers unless we agree otherwise.
01 · DIAGNOSE
Technical SEO Audit
A focused review that finds the causes behind indexing, rendering or traffic problems.
Crawl, logs and Search Console analysis
Prioritized issue register
Developer walkthrough
Best when something is clearly wrong
02 · PROTECT
Migration Support
Planning and checks for redesigns, replatforms and URL or domain changes.
Redirect mapping and parity checks
Staging and launch-day QA
Post-launch monitoring
Best before a big release
03 · SUSTAIN
Ongoing Technical Advisory
Regular reviews of tickets, releases and crawl health for teams that ship often.
Release and ticket reviews
Monthly crawl health checks
Developer Q and A sessions
Best for product and engineering teams
Process
From technical evidence to verified changes
01
Understand the stack
Platform, templates, release process and the pages that earn revenue.
02
Diagnose the cause
Crawl, render, logs and Search Console, read together rather than in isolation.
03
Prioritize fixes
Rank by impact, effort and dependencies, written as tickets with acceptance criteria.
04
Verify after release
Re-crawl, check logs and confirm indexation changed the way we expected.
Sandeep Goel · Founder, Obelisk Infotech
Who you work with
Technical depth, commercial context
I’ve worked in SEO for more than 20 years and founded Obelisk Infotech in 2011. Through the agency we have supported more than 500 brands across WordPress, Shopify, custom builds and JavaScript frameworks.
Technical SEO only matters when it affects pages that make money. I work with your developers on the fixes that change crawling, indexing and rankings for those pages, and I explain trade-offs in plain language for the people who sign off the sprint.
A technical SEO consultant diagnoses how search engines crawl, render and index a website, then writes prioritized fixes for developers and verifies them after release. Typical areas include indexation, JavaScript rendering, duplicate URLs, internal linking, performance and migrations.
How is technical SEO consulting different from an automated audit?
Audit tools list warnings. Technical SEO consulting decides which issues actually affect crawling, indexing and rankings on pages that matter, explains the cause, and turns it into tickets with acceptance criteria.
What access do you need?
Usually Search Console, analytics, a crawl of the site and ideally server logs. For implementation reviews, read access to staging or the ticketing system helps. Access is agreed before work starts.
Do you work directly with developers?
Yes. I write tickets with evidence and acceptance criteria, join walkthroughs with your developers and review changes before and after release.
Can you help with JavaScript frameworks like React or Next.js?
Yes. I compare source and rendered HTML, check routing, links and lazy loading, and recommend server-side rendering or static generation where it makes a real difference for search.
Can you support a website migration?
Yes. Migration support covers URL mapping, redirect testing, template parity, staging reviews, launch-day checks and monitoring afterwards.
How long until technical fixes show results?
It depends on crawl frequency and the size of the site. Indexation changes often appear within a few weeks of release, while ranking effects can take one to three months to settle. No consultant can guarantee rankings.
How do we get started?
Send your website, platform and a short description of the problem through the contact page. I reply personally, usually within one business day, and suggest whether an audit, migration support or advisory fits.
Need a senior technical review?
Find the cause, not just the warning
Tell me what changed, what you are seeing in Search Console and what platform you run. I’ll tell you honestly whether a technical review is the right next step.
By Sandeep Goel · Updated November 2026
