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Independent · One-to-one · 20+ years in searchEnterprise SEO consultant

Enterprise SEO Consultant for complex websites: find the constraint, ship the fix

Large websites rarely have one SEO problem. As an independent enterprise SEO consultant, I help in-house teams find what is really limiting organic search across templates, platforms, markets and releases, then turn it into prioritized work your engineers can ship. You work with me directly, with no account managers in between.

Request a strategy call Take the 60-second self-check
20+years in SEO
500+brands since 2011
2025Indian Startup Times award
Crawl attention model · illustrative
CrawlersGooglebot
Bingbot
GPTBot
PerplexityBot
Product pages11%
Category pages13%
Market versions /de /fr /jp9%
Guides and editorial7%
Filter and parameter URLs44%
Redirect chains and legacy URLs16%
Crawl attention reaching revenue pages: 40%Not client data
Short answer

An enterprise SEO consultant is a senior specialist who diagnoses what limits organic search on a large website, then turns that diagnosis into prioritized, implementation-ready work for the teams who own templates, platforms, content and releases.

By Sandeep Goel, founder of Obelisk Infotech · Updated November 2026
Who this is for

What does an enterprise SEO consultant actually do?

On a site with thousands of URLs, one template decision can affect a million pages, and several teams usually share ownership. The job is less about individual pages and more about rules, systems and getting the right change shipped in the right order. It fits best when your site looks like this:

Thousands of URLs built on shared templates
Several markets, regions or languages
Many teams publishing and releasing changes
A migration, replatform or redesign coming up
Scope

What enterprise SEO consulting covers

Most engagements touch several of these areas. The work starts where the evidence points, not with a fixed checklist.

01

Technical SEO and rendering

Crawl budget, indexation, log file analysis, JavaScript rendering and Core Web Vitals, reviewed at template level.

Technical SEO consulting →
02

Architecture and internal linking

Taxonomy, URL rules, faceted navigation and internal links that show search engines what matters most.

03

International SEO and hreflang

Market targeting, hreflang and localization for multi-country and multi-language websites.

04

Website migrations

Replatforms, redesigns and domain or URL changes, planned so organic traffic survives the launch.

05

Enterprise SEO strategy and governance

Roadmaps, prioritization and SEO requirements built into how your teams plan and release.

SEO strategy consulting →06

AI search visibility (GEO and AEO)

Being reached, understood and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.

AI search visibility →
Where we usually start

Common enterprise SEO problems, from symptom to cause

The same traffic chart can have very different causes. Pick the situation that sounds most like yours to see what I would investigate first and what you would receive.

Release regression

Traffic dropped after a release

Likely causes

  • A template change removed links, headings or content
  • Rendered HTML now differs from the source
  • Canonical, robots or indexing rules changed by accident

What I check

  • Release diff against crawl data
  • Source versus rendered HTML per template
  • Search Console trends by page type
You receiveA root-cause memo naming the affected templates, the evidence, and what to fix or roll back first. See also technical SEO consulting.
Ways to work together

Enterprise SEO consulting: three ways in

Every enterprise SEO engagement starts with a defined question. Expand only when the evidence shows more support is useful.

01 · FOCUSED

Diagnostic Review

For a specific problem: a traffic change, an indexing issue, or a section that will not perform.

  • Root-cause analysis with evidence
  • Prioritized findings with owners
  • Working session with your team
Best when you need an answer
02 · HIGH STAKES

Migration Assurance

For replatforms, redesigns, domain moves and URL changes where one missed detail can cost months.

  • Pre-launch risk and parity review
  • Redirect and template checks
  • Launch-day and post-launch validation
Best before a big release
03 · ONGOING

Embedded Advisory

For in-house teams that need a senior SEO voice in planning, ticket reviews and release decisions.

  • Regular working sessions
  • Ticket and requirement reviews
  • Roadmap prioritization
Best for teams that ship often

Scope, access, deliverables and review cadence are agreed before work begins. Implementation stays with your team unless agreed otherwise.

Process

How an enterprise SEO engagement runs

01

Frame the problem

Agree the business goal, the site areas involved, the stakeholders, access, and the decisions the work needs to inform.

02

Review the evidence

Search Console, analytics, crawls, server logs, templates and release history, read together so symptoms point back to causes.

03

Set the sequence

Prioritize by impact, effort, dependencies and confidence. Separate urgent blockers from opportunities that need more validation.

04

Ship and validate

Clarify requirements, owners and acceptance checks with your teams, then confirm each change did what it was meant to do.

What you actually receive

Enterprise SEO audit findings, written to be shipped

Each recommendation becomes a decision-ready brief with evidence, scope, owner and a validation check, and sits on one shared priority map.

FINDING F-07 · SAMPLEHIGH IMPACT · MEDIUM EFFORT

Filter URLs are absorbing crawl activity meant for category pages

Evidence
Server logs and crawl data show most bot requests landing on filter combinations that are not meant to rank.
Affected
Category template · all markets · faceted navigation
Recommendation
Decide which filter combinations deserve indexable pages. Control the rest through linking, canonicals and crawl rules.
Acceptance
Non-approved combinations are not exposed as crawlable links. Approved ones have unique titles, copy and self-referencing canonicals.
Owner
Product and platform engineering
Validation
Share of bot hits on priority templates; indexation of approved URLs.
Priority mapTap a finding
Do firstPlanQuick fixRevisit

F-07 · Filter URLs absorbing crawl activity. Schedule for the next sprint.

Illustrative example of the format. It does not describe a specific client.

Google and AI search

Enterprise SEO for rankings and AI answers

AI answer engines draw on the same foundations as search: pages they can reach, understand and trust. Enterprise SEO work strengthens all three.

01
Crawlable

Important pages are reachable and render cleanly for Googlebot and AI crawlers alike.

02
Understandable

Consistent entities, clear structure and structured data tell machines what each page is about.

03
Citable

Clear, specific answers that AI systems can quote. Go deeper with AI search visibility consulting.

Choosing the right support

Enterprise SEO consultant, agency or in-house?

Most large organizations use a mix. A consultant fits best when the problem needs senior judgment, cross-team alignment and a clear decision rather than more hands.

What you needIndependent consultantSEO agencyIn-house team
Who does the thinkingThe senior specialist you hired, directlyOften an account team with mixed seniorityPeople who know your business best
Best forDiagnosis, prioritization, migrations, unblocking decisionsOngoing execution at volume: content, links, reportingDay-to-day ownership and continuity
Working with engineeringWrites requirements and acceptance criteria with your teamsUsually through tickets and reportsBuilt in, but bandwidth is often limited
Independent viewFresh outside view, no legacy assumptionsDepends on onboarding and staffingCan be shaped by internal priorities
Cost structureScoped review or advisory timeMonthly retainer for deliverySalaries, tools and hiring time
Implementation ownershipStays with your organizationOften shared with the agencyInternal
Sandeep Goel, enterprise SEO consultant, speaking at an industry event
Sandeep Goel · Founder, Obelisk Infotech
Who you work with

Your enterprise SEO consultant, Sandeep Goel

Twenty years of watching search change taught me one thing: lasting visibility comes from strong systems, not chasing updates.

I founded Obelisk Infotech in 2011 and have supported more than 500 brands across India and international markets since. Today my work as an enterprise SEO consultant focuses on the hard part of SEO at scale: technical foundations, site architecture, international targeting, migrations, and visibility across Google and AI platforms such as ChatGPT, Gemini and Perplexity.

On enterprise engagements I work directly with business and marketing leaders, in-house SEO teams, product managers and developers. Based in India, working with clients worldwide.

20+years in SEO
500+brands supported
2011founded Obelisk
2025Indian Startup Times award
International SEO certificationAI visibility certificationGoogle Analytics certificationLinkedIn ↗
Sandeep Goel with Kira Khoroshilova at the AMAZE Conference
AMAZE Conference
Sandeep Goel with Mads Singers at the SEO Mastery Summit
SEO Mastery Summit
Indian Startup Times award received by Sandeep Goel in 2025
Award 2025
Brands supported through Obelisk Infotech
Custom Copper and Sheet Metal Roofing
Start Right Now business platform
PRAID public relations and advocacy
Jen Clark Design
RRG Construction and Roofing
High Point Yoga
60-second self-check

Where is your enterprise SEO stuck?

Four quick questions. You get the starting point that usually fits, the area to investigate first, and what to bring to the first call. Nothing is sent anywhere.

QUESTION 1 OF 4What best describes your website?
QUESTION 2 OF 4What is happening right now?
QUESTION 3 OF 4Who would act on the recommendations?
QUESTION 4 OF 4When do you need a clear plan?
Suggested starting point

Your result appears here

    Request a strategy call
    FAQ

    Enterprise SEO consulting FAQ

    Scope, teams, migrations, AI search and cost.

    Still have a question?

    Describe your website and what is changing. I reply personally, usually within one business day.

    Request a strategy call
    What does an enterprise SEO consultant do?

    An enterprise SEO consultant helps large organizations diagnose what limits organic search, prioritize the opportunities, and coordinate SEO work across technical, product, content and marketing teams. Scope depends on the site and the business need.

    How is enterprise SEO different from regular SEO?

    Enterprise SEO deals with scale and coordination. Changes usually happen through templates, platforms and release processes that affect thousands of URLs at once, and several teams share ownership. The work is about rules, systems, governance and prioritization more than individual pages.

    Do you work with in-house SEO and engineering teams?

    Yes. I work alongside in-house SEO specialists, product managers and developers, helping with analysis, prioritization, requirements, reviews and validation. Implementation ownership stays with your organization unless agreed otherwise.

    Can you support a website migration?

    Yes. Migration support can cover pre-launch risk review, URL mapping and redirect checks, template parity, rendering on the new stack, launch-day checks and post-launch monitoring.

    Does enterprise SEO help with AI search visibility in ChatGPT, Gemini and Perplexity?

    Yes, the foundations overlap. AI answer engines rely on content they can crawl, understand and trust. Clean architecture, consistent entities, structured data and clear answers support both rankings and AI citations. See AI search visibility consulting.

    Do you guarantee rankings or revenue?

    No. No consultant controls search engines or AI systems. I explain assumptions and trade-offs, and agree on how progress will be measured and validated.

    What should we prepare before the first call?

    A short description of the problem, the site sections or markets involved, any deadlines such as a migration date, and who owns implementation. Search Console and analytics access helps later but is not needed for the first conversation.

    How do we start?

    Send a short message through the contact page describing the website, the problem and the teams involved. I reply personally, usually within one business day, and we decide whether a focused review or a broader engagement fits.

    What does an enterprise SEO audit include?

    An enterprise SEO audit reviews crawlability and indexation, JavaScript rendering, templates and internal linking, international targeting, structured data and Search Console data at template level. Findings are then ranked by impact and effort, with owners and acceptance criteria, so the audit becomes a plan rather than a long list.

    How much does enterprise SEO consulting cost?

    Cost depends on the scope, the size and complexity of the website, and how much ongoing support your team needs. Scope, deliverables and fees are agreed in writing before any work begins.

    Start with the business problem

    Let’s find the constraint

    Tell me where organic search is stuck, what is changing, and which teams are involved. I reply personally, usually within one business day.

    Request a strategy call
    Or email sandeep@sandeepgoel.me · One-to-one consulting · Based in India, working worldwide
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