How Google’s AI Overviews Are Reshaping Click-Through Rates
How Google AI Overviews affect click-through rates is a question I get from nearly every client now. A few years ago, ranking in the top three organic positions on Google was more or less the whole game. If you got there, the clicks followed. That’s no longer a safe assumption. AI Overviews now sit above […]
A Beginner’s Guide to Schema Markup for Local Businesses
Schema markup for local businesses is one of those things almost every business owner I talk to has heard about from an agency at some point, usually followed by a blank stare. It sounds technical. It isn’t, not really. Once you see what it actually does, it’s one of the easier wins available to a […]
GEO vs Traditional SEO: What Actually Changes
GEO vs Traditional SEO is a question that shows up in my inbox every few months now, usually from a client who just read a buzzword-heavy article and wants to know if they need to worry about it. Unlike some of the buzzwords that came before it, this one’s worth actually understanding. Generative Engine Optimization […]